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Monument to a Monument

Baltensperger + Siepert, 2014
Site specific Intervention

Monument_to_a_Monument

Monument to a Monument» am Alpenquai in Zug

„Monument to a Monument“ depicts in abstracted form the Matterhorn. Set on the lakeside, with a romantic mountain backdrop, the skulptur provokes spatial confuson, raising questions of regional and national identity and specifically their marketing.

While the competitiveness of an area is indexed and classified through economic factors, cultural values are also gaining significance.

„Monument to a Monument“ employs existent cliché, interogating it at the same time. The sculpture joins contemporary discussion with the symbol of a mountain (the Matterhorn) which has a deep cultural significance, and at the same is employed in the worldwide marketing of the brand „Switzerland“.

„Monument to a Monument“ ist ein Beitrag zum aktuellen Diskurs zum Standortwettbewerb, in dem nicht nur wirtschaftliche, sondern auch kulturelle Werte indexiert und klassifiziert werden. Die Skulptur stellt Fragen nach regionalen und nationalen Identitäten und deren Vermarktung.

Das Werk ist eine Abstraktion der formalen Erscheinung des weltweit bekannten Matterhorns. Dieses verstehen wir als repräsentative Ikone der wirtschaftlichen Verwertbarkeit der Schweiz als Marke. Das Matterhorn dient nicht nur als touristischer Magnet, sondern steht bei einer Vielzahl von Produkten für ein Versprechen von Sicherheit und einer intakten und natürlichen Welt.

Mit der regionalen Deplatzierung des Matterhorns als monumentale Skulptur werden diese Aspekte gleichermassen unterstrichen und in Frage gestellt.

Die Form des futuristisch anmutenden Matterhorn mit der idyllischen Zuger Altstadt im Hintergrund orientiert sich an computergenerierten Modellen, wie sie sowohl für Computerspiele, als auch für wissenschaftliche Berechnungen verwendet werden. Wie diese Modelle transferiert auch „Monument to a Monument“ imaginäre Werte in den realen Raum

 

Monument_to_a_Monument_small

Monument to a Monument» am Alpenquai in Zug


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